Your goal may be simple – promote your business on third-party websites through PPC (or pay-per-click advertising). This way, potential customers may find out about you and hopefully buy your product. You will have to pay for this service, and maybe you only allocate a small budget. However, thanks to click fraud, you might end up with a huge bill, a lot of clicks, and no conversion.
Click fraud refers to invalid clicks on your ads, meaning they do not come from prospective customers who truly want to get more information. Some of these come from robots or other types of software. It may also sometimes be from website owners who want to make their websites more attractive to ads. Worse, it might also be your competitor who wants to increase what your PPC advertising bills until you pull your ads out.
While Google has an automated system to weed these fraudulent clicks out, it is not 100% thorough. It might also be impossible to find all of the fake clicks, but there are still ways for you to be able to reduce them.
- Advertise on Paid Social Networks
Because some fraud comes out of third-party websites, avoiding them is the best thing to do. You can then turn to social networks to advertise your business. Because they do targeted and personalized advertising, fraudsters might have less access to your ads.
- Change Your Target
Your targeting strategy can save you from a lot of costs. For example, you can check questionable clicks and see if they come from a specific place, you can then decide to exclude this location to stop these cases. You may also dictate specific locations where your target market is. However, doing this will also block legitimate buyers so it is better to be sure that blocking makes more sense.
- Exclude IP Addresses
You may also find the IP addresses of fraudsters and block their access to your ads.
- Change Your Bid Prices
If you are a victim of click fraud and find it hard to control, you can also decide to adjust the amounts you pay for every click. Another good option is to limit the websites where your ad is being displayed.
- Track Your Metrics
You have some time to contest any deductions or bills for the PPC Advertising using a top SEO company in Austin to help you. However, you will have to really check your statistics in order to find any fake ones. Once you have identified them, you need to submit them and then get your money back.
- Go to Reputable Sites
In order to limit fraud, you also need to be picky when it comes to choosing sites to place your ads. The more reputable the site is, the less likely fake clicks will be all over it.
While PPC offers your business many possibilities to find your customers, click fraud will cost you some money without any conversions to make up for it. It does not have to be that way though, if you employ these 6 simple steps to avoid being a victim.